XO Communications' Blog

Big Data…Big Impacts!

[ 0 ] August 15, 2013 | By

unstructured-dataOver the past few weeks, I’ve been reading with increasing concern  about the coming surge in “Big Data”. Much of what I’ve read describes businesses scrambling to use digital intelligence from their social media, search engines and other websites in order to better compete and differentiate themselves in today’s marketplace. This massive surge in digital information is absolutely mind-boggling when you consider that every minute:

——- Google gets more than 2,000,000 search queries
- 72 hours of video gets uploaded to YouTube
- 100,000 new tweets on Twitter
- The Internet gets 217 new mobile users, and
- Companies, brands and organizations get 34,000 “likes” on social networks.[1]

Big Data Has Big Implications

All of this sprawling data is great for forward-thinking marketing pros, but it also leads to some very tough challenges for the IT infrastructure and networking teams. Specifically, Big Data has huge implications for:

- Driving more traffic across the organization’s wide area network, and leading to increasingly unpredictable network traffic flows
- Accelerating network capacity, bandwidth, server and storage replacement requirements
- Increasing the use of metadata tagging and sharing—with a domino effect on latency and network performance
- Capturing and analyzing real-time information for enhanced marketing intelligence
- Increasing dependency on faster, high-performing connections from any networked user, anywhere, anytime
- Escalating the need to simplify, centralize and better control the visibility and management of company networks.

Unstructured Data Can Impact Network Performance

The biggest driver of growth with Big Data today is in the area of unstructured data types (see the infographic). Because “unstructured” data has the potential to rapidly deteriorate network performance, it’s not surprising that businesses are asking for help in deploying a more intelligent network infrastructure to support their Big Data plans.

Intelligent WAN

A well-optimized wide area network (WAN) can support diverse applications and sources of information, so that the right data reaches the right people at the right time to help them make more informed decisions. Organizations which are integrating Big Data with an optimized and intelligent WAN have the real competitive edge in the marketplace—because this unique combination enables employees within a highly connected community to enjoy a richer, more tech-savvy customer experience with lasting, positive effects on the company’s bottom line.

What do you think? I’m interested to know -is Big Data pushing your network to the tipping point?



[1] White Paper, Juniper Networks, Introduction to Big Data: Infrastructure and Networking Considerations, September 2012, page 3.

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Category : Cloud, Cloud Computing

About John Grady: I'm a senior manager for segment marketing for XO and responsible for assisting the XO Carrier Services sales team with expanding its revenue base by virtue of discrete segmentation, customer outreach, as well as the development of inventive marketing programs targeting wholesale customers. I hold a Bachelor of Science degree from the University of Richmond and an MBA from George Washington University. I enjoy spending time with family and friends as well as playing golf. View author profile.

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